Selling to other businesses, online
B2B online is not retail with bigger numbers. Different customers see different prices, orders have minimums, and half your accounts are on terms rather than paying by card.
Done properly it removes the single biggest cost in wholesale: the hours spent taking orders that the customer could have placed themselves.
Where wholesale & b2b usually lose it
Orders still arrive by email and phone
Someone retypes them into the system, and sooner or later retypes one wrong. It is the most expensive admin in the business.
Retail platforms cannot do trade pricing
Customer-specific price lists, tiers, minimums and pack sizes break a standard store immediately.
Buyers cannot see their own history
Every reorder becomes a phone call because the customer has no way to look up what they bought last time.
Stock the customer cannot see
Without live availability, buyers order what you do not have and you spend the day apologising.
What we would do about it
- Customer-specific pricing and tiers, so each account sees its own rates
- Minimum orders, pack sizes and units of measure handled properly
- Account login with order history and one-click reorder
- Payment on account as well as by card
- Live stock, so buyers order what exists
Questions people in this industry ask
Can I sell wholesale online with trade pricing?
Yes. Customer-specific price lists, tiers, minimum orders and pack sizes are all standard in a properly built B2B store — Shopify handles it natively at the right plan, and other platforms manage it too. The pricing rules are usually the straightforward part; connecting to your existing stock system is what needs planning.
Is it worth putting a wholesale business online?
Almost always, because the return is not new customers — it is the hours currently spent taking orders your existing customers could place themselves. Wholesalers who move ordering online typically find reorder frequency rises too, simply because a buyer can place an order at 6am without waiting for someone to answer the phone.
Can B2B customers pay on account rather than by card?
Yes, and they should be able to. Requiring a card at checkout is the fastest way to have trade buyers go back to emailing orders. A proper B2B setup lets approved accounts order on their existing terms and simply raises the invoice, while new or unapproved accounts pay upfront.
Prefer to see the work first?
Have a look at what is included and how a project runs before you speak to anyone.
See how we build B2B storesSound familiar? Let's fix it
Tell us where you are up to and you will get an honest answer from someone who has done this work before — including when the answer is that you do not need us yet.
What working with us actually looks like
A fixed price, written down
A free call, then a proposal with the scope and the number on it. No hourly drip, and no invoice that surprises you.
A person replies, not a sequence
We read every enquiry ourselves. If we are not the right fit we will say so and point you somewhere better.
One project manager throughout
The same person from the first call to launch, so you never re-explain the business to somebody new.
Built to bring in work
Enquiries, bookings and sales are the measure. A site that looks good and produces nothing has not done its job.
Would rather talk? Call 0491 570 006 or email info@stackwisesolutions.com.